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The near-immediate results that TVSquared delivered to the site is helping the company maximize the efficiency and ROI of its TV spend.
TVSquared works brilliantly, allowing us to dig deeper into what is our largest area of marketing spend and optimize our TV activity.
The company was using a mix of technologies to measure TV effectiveness, but it couldn’t attribute and optimize TV spots to registrations.
According to Jeremy C., one of the site’s marketing directors, TV reaches our target audience and we know a good TV ad builds trust with our brand and drives response.
The TV ad buying approach was based on reaching an audience, and the team began analyzing channels one by one.
Dating IRL often involves deflecting cheesy pickup lines from over-served guys, so it’s no wonder online dating is such a choice way to go for many women.For years, the site has successfully used TV advertising to build its brand and attract new customers.Yet, despite its success, it wanted to know more about the impact TV advertising had on responses and registrations.And now with apps like Bumble that give women the power to start the convo, making meaningful connections with a single click, swipe, or taco emoji has never been easier or more empowering.In fact, according to Bumble, more than half of all matches on the app start chatting.